Head Start Social Media Marketing Guide

NHSA’s Head Start Social Media Guide covers five major social media channels: Facebook, Twitter, Instagram, LinkedIn, and TikTok. Each section includes quick tips, a step-by-step guide to getting started (if you are brand new to the platform), and content ideas (prompts, customizable text, and example posts!) to use as a jumping off point for your social media marketing efforts.

In addition to the major platforms, this guide includes a primer on current best practices, hashtags to use, a planning calendar with key dates and holidays relevant to Head Start. At the end of the document you will find templates to customize including a photo consent and release form.

The NHSA digital resource library has lots of supporting tools and information to strengthen marketing and communications efforts. Here are three that you might find useful as you dive in:

  • Media Toolkit: For joining the conversation about issues that matter to your families and community.
  • Early Head Start Social Media Toolkit: Use this Early Head Start-specific resource to reach targeted decisionmakers.
  • Language Playbook: For tips on tailoring your message to specific audiences.
  • Fact Sheets: For the latest data about Head Start’s reach and positive impact.

Regular use of social media gives you a seat at the table with the families you want to reach and the community members you want to engage with and influence. We hope the strategies and ideas in this guide will help you to connect, start conversations, and generate positive attention for the amazing work you do!